Leadership Lounge

Business Growth Insights for Inspired Leaders

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Business Growth

Is Your Mar-Tech Data Lying?

Marketers are obsessed with data – so much so that no one dares make a decision without analyzing at least a dozen charts and tables. The problem is that the data is lying.

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B2B Purchase Intent by Content Type
Business Growth

Content Marketing That Actually Works

You’re doing content marketing all wrong. Here’s why it’s not your fault and what you can do differently to get better results, and track more useful data in the process.

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Leadership Lounge

How to Fix A Broken Lead Generation Program

For every 100 leads you acquire through a typical lead generation program, only 2 will result in closed deals. Fortunately, fixing the problem might be more straightforward than you think…

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This 60% of marketing may actually cost you customers.

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