Who We Work With
See yourself here?
Our clients are owners and CEOs of established businesses who are good at what they do and silently wondering why that isn’t enough anymore.
They usually share three things:
- Past the early stage – Revenue in the $3M–$50M range. Enough traction to know the business works.
- Tried the obvious fixes – A new hire, a different agency, a better process. Each one made sense at the time. None delivered the results they were looking for.
- Ready for a different conversation – Not another proposal or slide deck you can’t implement. An answer to why the same problems keep showing up, and what to do about them.
If you’re nodding, that’s the point.
About Paula
I spent 20 years running Kinetix Media Communications, a digital marketing agency, before founding 33Dolphins.
I hit every wall my clients do. When delivery got busy, business development stopped. When the pipeline dried up, everyone looked to me to fix it. I was so focused on finding the next client I rarely had time to ask if they were the right one.
I didn’t develop the Growth Architecture Framework™ inside a consulting firm. I built it because I needed it myself. Then I began sharing it with clients.
That’s what I bring to every engagement, two decades of living the same problems my clients are trying to solve.
Rethink, Realign, Reinvent, my first book, was published in November 2025.
Why 33Dolphins?
33Dolphins exists to help leaders identify what’s actually holding the business back before they commit more time, money, or energy to the wrong fix.
For over 20 years, I’ve watched leaders spend time, money, and energy solving the wrong problem. Most of those decisions made sense at the time. None of them fixed the underlying cause.
That’s why every engagement starts with diagnosis, not recommendations.
Different Industries. Same Pattern.
Most clients come to us looking for help with marketing, sales, operations, leadership, or AI.
What we usually find is a deeper constraint that’s preventing progress. Here are a few examples.
It All Depended on the Owner
“I couldn’t keep going the way I was.”
A technical services firm owner had strong revenue, expanding contracts, and real momentum. Sustaining the growth? That relied entirely on him.
The true bottleneck was founder dependence, not more marketing.
There was no in-house function to hand ownership off to, and no management system to keep it on track. So we built one.
Eighteen months later: “All I do is occasionally focus what he works on. Otherwise he’s pretty self-sufficient.”
Training Wasn't The Solution
A non-profit executive director wanted AI training.
The roadmap revealed something else: an underused CRM, cumbersome manual processes, and one staff member spending 80% of her time juggling the schedule. All problems AI would have made worse.
Improving AI capability wouldn’t help without addressing the underlying operational friction.
So we developed an AI Roadmap that would prioritize quick wins, fix the process gaps, and introduce AI only where the foundation was ready.
The Risk Wasn't Inadequate AI Training
An environmental consulting firm had spent two years discussing AI. A working group formed, met, and dissolved.
Meanwhile, staff were already using AI tools in their work, with no policies or guardrails.
Unresolved tension between AI efficiency and the firm’s environmental values was the real stumbling block. Training people to use AI wouldn’t solve it.
We designed a governance framework and clarity about where to focus first.
Better Marketing Couldn't Fix It
A commercial recycling firm had tried contractors, agencies, and outbound prospecting. Nothing worked.
The problem wasn’t lead generation. Their trucks, facilities, and two divisions looked like entirely different companies. No campaign could bridge that gap.
We fixed the foundation first.
Revenue grew from $2M to $2.9M, while consulting income doubled.
Ready to find out what's really going on?
The symptoms are usually obvious. What’s causing them rarely is.
If you’re dealing with stalled growth, uneven performance, operational strain, or uncertainty about what to do next, let’s talk. Thirty minutes. No obligation.
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