Leadership Lounge
The Wrong KPI’s Are Killing Your Marketing
The worst thing you can do for your marketing results is obsess over KPI’s. I’ll prove it – but first, let me share a quick story about something sweeter…
Paula Skaper
November 17, 2021
Business Growth
Behind Our Brand Reinvention
It quickly became clear that our name, much like my hairdo from the 90’s, was far past its best by date. It was time for a makeover.
Paula Skaper
November 8, 2021
Business Growth
How B2B Buyers Are Making Purchasing Decisions
The last 18 months have dramatically altered B2B decision-making – not just today, but permanently.
Paula Skaper
November 4, 2021
Leadership Lounge
6 Ways to Uncover Your Customers’ Purchasing Habits
When your sales aren’t hitting the numbers you hoped for or the phone isn’t ringing as often as it should, the solution could be hiding in your data.
Paula Skaper
October 27, 2021
Leadership Lounge
Selling is Simple. Sales Mindset Isn’t.
The job of a sales person is never really to convince someone to buy your products or your services. It is simply to remove the obstacles to buying.
Paula Skaper
October 10, 2021
Ready to Grow your Business?
Calculate your business growth potential rating to identify the key obstacles and opportunities to reaching your goals.
